Due to a drastical change in ecommerce software, both leaders and newcomers are wondering which platforms will make tremendous waves. We all guess if it is just an accidental happening or a new star rising.
WooCommerce appears to
be the black horse, which made us stand still in curiousity, if it has anything
to do with ecommerce or more about blogging. In this post we’ll try to find out
the differences of stores made on Magento and WooCommerce and their
characteristics to compete with other.
Study Description
This study explores Magento and WooCommerce based
online stores extracted from the Alexa 1 million top web sites list
and their particular features. It reveals the differences of the mentioned
above site groups by languages, countries, ecommerce functionality, and
commercial branches.
Randomly chosen from
the parent population the study examines 1% size samples or about 300 web sites based on Magento CE,
Magento EE, and WooCommerce. Magento CE and Magento EE are studied separately
since their target audience and price models differ greatly, what makes their
stores different, as a result.
WooCommercу is really
less successful and mostly takes positions from 700 thousand to 1 million.
Magento CE is mostly equally spread along the chart positions, while Magento EE
is largely situated within the 100-400 thousand positions range. However, on
the average Magento CE and Magento EE are not so dramatically different with the 565241 and 535475 average positions, while
WooCommerce takes only the 727164th average place.
In this battle,
clearly Magento gets the upper hand on WooCommerce. But will this last
permanently, which only time can tell.